Dear Fiona & Gavin

I hope you are well. Gavin mentioned that your primary objective is to find ideas or proposals to fit current VIRGIN SA companies.
I have attached a proposal specifically for VIRGIN HOLIDAYS SA that I’m sure will be of interest. If you think it’s solid please forward on to the relevant persons. If you would like to discuss further and advice before it is sent, I’m fully at your disposal.

One concern raised by Zenda is that VIRGIN HOLIDAYS may feel this is to good to be true, hundreds of millions of free marketing etc. This figure comes mainly from the magazines that cost about R20 each. 3,000,000 a year will cost +/- R60,000,000 add this to the other free stuff and you have a lot of free recourses.

With advertising and sponsorship, producing these magazines is close to cost free as is detailed in the “Coffee Table Magazines” section of the business plan that I can send you should you wish.

A further concern is VIRGIN’s eco policy. I am committed to using recycled paper, and further earmarking SIENNA’s good cause contributions, to plant many trees to cover the carbon footprint.

Lastly regarding the “a trillion Dollar good causes and environmental project” quotes. Whilst the financial analysis provided only shows £36,000,000,000, this is a very low estimate that does not include most marketing concepts, VIRGIN MONEY, S-World, Google or MICROSOFTS contributions. The true figure raised for good causes should be many trillions.

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I had hoped to discuss the broader nature of the SIENNA project in person but the opportunity has not presented itself. So I will give you a brief rundown.

I wish as much profit as possible to go to good causes, whatever shareholding I am offered will certainly be donated and I will be appealing to VIRGIN and other partners to do the same. This said I am open to discussions about a semi charitable project if that’s all I can get.

I am family friends with the Mandela family and with VIRGIN’s support expect their full backing.

With the backing of Sir Richard and the Mandela family I wish to approach to GOOGLE and MICROSOFT.

Without GOOGLE our internet presence will be blocked in natural search rankings, and there progress in virtually mapping the world makes them the perfect partner to create S-World.

Microsoft can block our software distribution with new computers and are experts in software production.

It is my full intention to let VIRGIN call all the shots and take the lead in all business aspects.

Lastly whilst SIENNA is to be a charity project the financial benefit to VIRGIN’s companies is spectacular as the VIRGIN HOLIDAYS example shows. The VIRGIN MONEY proposal makes the VIRGIN HOLIDAYS proposal seem like a tiny ripple in a big pond. So please do not shelf this project just due to the word charity, or say we already donate.


I am highly concerned that you are snowed under and do not read my correspondence, so please if you do read this let me know. Just an SMS to 083 414 5922 saying “got it” or a response by email.